Iggy Azalea is one of my 2012 musical discovery because she is trully innovative and her fashion sense goes beyond board. This video is actually the first interactive shoppable music video in collaboration with Ssense.com. You can click on the shop link at anytime of the video to see where to get the clothes that the artists are wearing and I just find this idea AMAZING. I do not like the song tho but hey, I am 100 percent behind such innovative idea. ENJOY !
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